THE TECH DISRUPTORS HELPING REBUILD AFRICA'S TOURISM INDUSTRY
While the world was shut down during the Covid pandemic, Africa’s travel industry was busy working on new projects. Here are some of the results and how they can help you sell more holidays.
Almost exactly three years ago, the UK locked down and by the end of March 2020, more than 100 countries worldwide had instituted full or partial shutdowns. Most travel professionals are keen to forget the catastrophic disruption that the Covid pandemic wreaked upon the industry. Yet a number of African-based entrepreneurs took the opportunity to become disruptors themselves, realising ideas that could help drive sales forward and bring about change once the chaos had subsided.
WEEVA
A vision for a more sustainable, resilient future for the tourism and hospitality industry brought sustainability consultant Julie Cheetham to the point of establishing digital platform Weeva. Since launching in October 2022, it has welcomed over 100 properties.
She says: “Covid-19 brought home just how vulnerable the travel sector was; it had grown unchecked for too long and lost sight of how connected it was to the natural world.
“We wanted to build a tool that could increase resilience and strengthen the sector by mainstreaming sustainable operations and enabling even the most ‘green-averse’ properties to improve their impact.”
Weeva helps businesses measure, track and improve their impact across a balanced scorecard of commercial, conservation, community and cultural parameters – going far beyond a simple carbon emissions focus.
Companies can gather data easily and then view their progress via a live tracking tool. Weeva can then help map out a journey to operating more sustainably and companies can choose whether to publicise their Weeva progress score.
Read the full article here.