Niarra—A New Travel Company With Sustainable Goals Has Recently Begun Welcoming Travelers
Everything that we know and love about traveling has undergone a massive reexamination over the last year and a half. We are still itching to explore the world, but are more aware than ever of health and environmental concerns. Seeking to continue to create amazing travel experiences with a clear conscience, Niarra recently begun crafting eco-friendly adventures for sophisticated travelers.
Niarra has a multi-pronged approach to feel-good travel. The group, led by CEO Byron Thomas, seeks to focus on both transparency and purpose. Thomas notes that expensive itineraries to far-flung destinations, such as Africa or South America frequently result in local communities and conservation efforts receiving only a fraction of client fees. Niarra is seeking to change the traditional tour operator business model by offering competitive pricing, while sending more revenue to the people who need it the most.
Instead of taking a traditionally larger commission, Niarra has created a new model that takes a 10% commission to ensure that more money stays with local communities and employees. The company’s travel partners can also choose to pay the standard 20% and then commit to donating half of that to meaningful community projects. In addition, the company has committed to donating 1% of all revenues to selected carbon initiatives. Giving travelers more information about fees increases transparency and may even help to spur an evolution in industry-wide pricing.
Sustainability is important to both Niarra and most of its clients. The expert team has years of experience working with numerous properties and tour operators around the world and can steer travelers towards exceptional experiences that also take environmental concerns into account. The company works with partners that have met key milestones, as well as smaller properties that are striving towards green goals. The company can introduce travelers to lesser-known properties such as Tswalu in South Africa, Misool Marine Reserve in Indonesia, Borana Lodge in Kenya and the Caiman Ecological Reserve in Brazil— which have all made conservation a key component of their offerings.
As travel has cautiously comes back, outdoor, adventures may be the safest vacations and can also truly provide the opportunity to get away from the tedium of our screens. Some of Thomas’ favorite places to travel right now include Africa and Central and South America. A safari really is an ideal trip “because they are naturally extremely private, off the beaten track, low-density and can be easily tailored in the smaller lodges we work with,” he says. Another terrific family destination is Costa Rica. The best of the country takes place outside and visitors can enjoy wild beaches, rainforests, ziplining, volcano hikes and outdoor chocolate tastings.
Travelers who want a terrific travel experience with excellent service and a knowledgeable staff do not have to give up their eco-friendly concerns. They just need to partner with a tour operator like Niarra that shares their vision for travel. Travelers can then leave a smaller footprint and also makes a more meaningful contribution to some of the most beautiful, but endangered parts of the world.
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